design:soul

Viviengraphic designer

The best visual communication starts where you are, not where others expect you to be.

Start a projectSee the work

I create visual identities, websites, and creative assets that don’t just look good. They feel right.

  • Brand Identity
  • Logo Design
  • Web Design
  • Print Design
  • Social Media Creatives
  • + AI in the process

Meet Vivien.

Graphic designer with a passion for harmony, in design and in life.

I’m Vivien, a graphic designer with a background spanning brand identity, web design, print, and social media. Over the years I’ve worked with perfume brands, tech companies, wellness studios, law firms, and everyone in between and what I’ve learned is that the best design always starts with a clear idea and a deep understanding of the brand behind it.

I’m drawn to projects where precision meets personality. Where a logo isn’t just a mark, but a statement. Where a website doesn’t just inform, but connect.

I also bring AI into the creative process: not to replace the craft, but to push ideas further, faster, and in directions that wouldn’t be possible otherwise.

When I’m not designing, I’m reading about design. Which is basically the same thing.

Structure: meaning.
Form: feeling.
Design: soul.

That balance is what drives my work. It’s also where the name comes from.

There are three ways I can help.

Starting from zero

No brand identity, no logo, no visual direction yet. We build the foundation — one that actually fits you.

Brand Identity

Full visual identity design from scratch.

  • Logo design (2–3 directions, final refinement)
  • Color palette & typography definition
  • Brand guideline document
  • Core applications: business card, letterhead, email signature
  • File delivery: SVG, PNG, PDF
Not included: web, print, social — these can be added on top.

Logo Design

Standalone logo design when the direction is clear, just the mark is missing.

  • 2–3 logo concepts
  • Refinement + 1 revision round
  • File delivery: SVG, PNG — black, white, color versions
Not included: brand guideline, full identity system.

You have a brand — time to grow it

The foundation is there. Now you need the website, the print materials, the social presence, everything that brings the brand to life.

Web Design

Landing page or website design and Webflow build.

  • Page structure & wireframe
  • UI design — desktop + mobile
  • Webflow build and deploy (optional)
  • Fully responsive design
Not included: copywriting, full SEO audit, ongoing maintenance.

Print Design

Print-ready design: brochures, flyers, catalogues, business cards, packaging.

  • Design + print-ready PDF/AI file delivery
  • Print specs included (bleed, CMYK)
Not included: print production management, copywriting.

Social Media Creatives

Posts, story templates, cover images, consistent visual presence that fits the brand.

  • Custom post and story designs
  • Editable templates (Canva or native format)
  • Brand-consistent visual system
Not included: copywriting, captions, hashtag strategy, ad management.

Ongoing creative support

Not a one-off project, but an ongoing partnership. You focus on your business, I make sure you always show up visually.

Monthly retainer

Regular social media creatives, smaller design tasks, fast turnaround, priority access.

Details on request

AI in the process

I bring AI into every project — not instead of creativity, but alongside it.

Faster concept development, more directions, bolder ideas.

  • AI-generated visual concepts and mockups
  • Prompt design and refinement (Midjourney, DALL·E)
  • AI-assisted brand assets with faster iteration

This isn’t a separate service — it’s what others don’t bring to the table.

Selected work.

Brand Identity

Hayati

Hayati is a premium perfume brand whose visual identity conveys an Oriental, earthy, Arabian-inspired atmosphere. The logo features a monogram seal motif built from the brand's letters; the gold-beige palette radiates warmth and exclusivity in equal measure. The identity is applied consistently across everything from business cards to the perfume flacon.

Mockups coming soon: mockup poster · paper bag · wax seal · perfume flacon
Brand Identity + Web Design

Hudi

Hudi is a sweater brand whose mission is to 'leave a positive mark on the world' — customers become part of a supportive community, and sales contribute to charitable foundations. The brand identity reflects this dual mission: strong, characterful typography, an orange accent, and a label motif that appears on both the garments and communication materials.

Mockups coming soon: logo on black · business card · sweater tag · laptop web design mockup
Brand Identity + Social Media

Viavisage

Viavisage is a cosmetic treatment studio that combines a natural approach with research-driven innovation. The identity reflects elegant minimalism: a cream-black palette and a delicately open letterform logo that is simultaneously modern and feminine. The business card and social media creatives deliver a consistent, premium visual experience.

Mockups coming soon: logo on dark + light bg · business card · Instagram mockup
Brand Identity

Mindware

Mindware Systems is a company offering corporate IT solutions and consultancy. The identity communicates professionalism, reliability, and innovation: a geometric logo, a blue-gold palette, and a strong brand presence across both digital and physical surfaces.

Mockups coming soon: phone mockup · conference screen · tag/badge
Web Design

Destiny Guide

Destiny Guide is an astrology platform offering personalised horoscope readings. The web design is built on a dark, starry aesthetic with a strong hero section and a visually rich, layered layout. The project involved designing a complex, multi-section landing page with desktop and mobile optimisation.

Mockups coming soon: full-page screenshot desktop · laptop mockup
Print Design

Hamerli Golf

Hamerli Pécsi Kesztyű is a classic Hungarian artisan brand. The print materials created for the golf glove collection — a brochure and flyer — blend the brand's heritage with a modern, premium visual language. Dark background, gold-green accents, and elegant typography define the character.

Mockups coming soon: brochure mockup · flyer close-up

Tell me where you are. I’ll design the rest.

Answer a few questions about your project and get an indicative estimate right away. No calls, no commitment.

Start a project